KEY ELEMENTS FOR SEARCH ENGINE OPTIMIZATION

SEO is how you help your website show up on Google when someone searches for something you offer. 
Instead of guessing, SEO gives you a step-by-step system to bring real visitors. 

Below is a complete explanation with live examples, tools, and things you can actually do right now. 

1. Keyword Research (Find What People Search For) 

Keywords are the words people type on Google. 
Your goal is to find keywords that: 

• People search for (good volume) 

• Not too competitive 

• Relevant to your website 

Practical Example 

Suppose you have a blogging website about skincare. 

If you type “skincare” on Google Keyword Planner, you’ll see keywords like: 

• “best skincare routine” — high competition 

• “budget skincare routine for dry skin” — lower competition 

• “how to layer skincare products” — medium competition 

• “skincare routine for Indian weather” — specific + high intent 

You should pick keywords like: 

✅ “skincare routine for Indian weather” 
✅ “budget skincare routine for dry skin” 
❌ Not just “skincare” (too competitive) 

What you can do right now: 

1. Go to Ubersuggest.com → free version works. 

2. Search your topic → example: “digital marketing tips.” 

3. Look at: 

1. Volume → how many searches 

2. SEO Difficulty → must be LOW or MEDIUM 

3. Suggestions → choose long-tail versions 

Long-tail keyword example: 
Instead of “digital marketing” → use “digital marketing tips for beginners” 
Instead of “coffee recipes” → use “how to make cold coffee at home without blender” 

These bring real, targeted visitors. 

2. On-Page SEO (Optimize Every Page) 

This is what you do inside your website. 

A. Title Tag (Very Important) 

The title must have your keyword naturally. 

Bad Title: 

“How to Make Coffee” 

Good Title (with keyword): 

“How to Make Cold Coffee at Home Without a Blender – Easy 5-Step Recipe” 

Google loves clarity + keywords. 

B. Meta Description 

This is the text you see under the title in Google results. 

Example: 

“Learn how to make cold coffee at home without a blender. Simple recipe, easy ingredients, and ready in 2 minutes.” 

It increases clicks. 

C. Headings (H1, H2, H3) 

Use H1 for main title. 
Use H2 & H3 for subtopics. 

Example Structure: 

H1: 
How to Make Cold Coffee Without a Blender 

H2: 
Ingredients You Need 

H2: 
Step-by-Step Recipe 

H3: 
Step 1: Mix Coffee Powder 

H3: 
Step 2: Add Milk and Ice 

Google reads this structure to understand your content. 

D. Image Alt Text 

Alt text tells Google what the image is. 

Example: 

If your image is a cup of coffee: 

Alt text: 
“Cold coffee in a glass topped with foam” 

Don’t write: 
“image123.jpg” 

E. Internal Links 

Link to your other pages. 

Example: 

If you wrote an article on “Best Coffee Beans,” 
link it from your cold coffee recipe page. 

This keeps visitors on your site longer. 

3. Technical SEO (Website Performance) 

Google ranks fast, secure, clean websites. 

A. Site Speed 

Use this tool: 
PageSpeed Insights (Google) → https://pagespeed.web.dev/ 

If your site is slow, fix by: 

• Compressing images (use TinyPNG) 

• Removing heavy plugins 

• Using fast hosting 

B. Mobile Friendliness 

More than 60% of searches come from mobile. 

Check using: 
Google Mobile-Friendly Test 

If your site breaks on mobile, Google pushes it down. 

C. SSL Certificate (HTTPS) 

A website must have HTTPS, not HTTP. 

Chrome will mark it “Not Secure” if missing. 

D. Sitemap and Robots.txt 

• Sitemap tells Google all your pages 

• Robots.txt tells Google which pages to ignore 

Use plugins like Yoast SEO or Rank Math to generate them automatically. 

4. Quality Content (This Matters the Most) 

Google prefers content that: 

Live Example 

If your keyword is: 
“affordable hotels in Jaipur” 

Then your content should include: 

• List of 10 affordable hotels 

• Actual prices 

• Location 

• Photos 

• Pros & cons 

• Booking links 

• Your personal recommendation 

That’s useful. 
Google will rank it better than generic content. 

Things you can do right now: 

• Write 1200+ word articles 

• Add screenshots, tables, or photos 

• Answer one main question clearly 

• Update old posts once a month 

5. Backlinks (Trust Signals) 

Backlinks are links from other websites pointing to your site. 
Like digital recommendations. 

Ways to Get Backlinks (Practical): 

1. Guest Posting 

Write articles for other websites in your niche. 
Example: 
“Top 5 Content Writing Tips for Beginners” for someone else’s blog. 

2. Infographics 

Create a simple infographic on Canva. 
People share it, and they link back to you. 

3. Local Directories 

Add your website to: 

• JustDial 

• Google My Business 

• IndiaMart 

4. Social Media 

Share your article on: 

• Instagram 

• LinkedIn 

• Pinterest 

More shares → higher chances of backlinks. 

6. User Experience (UX) 

If your site is annoying or confusing, people leave. 
Google notices this and ranks you lower. 

Improve UX by: 

• Clean layout 

• Big fonts 

• No clutter 

• Simple navigation menu 

• Fast loading 

• Clear headings 

• Avoid pop-up overload 

Live Example: 

A visitor comes to your website for “cold coffee recipe.” 

If the page: 

❌ Takes too long to open 
❌ Has 10 pop-ups 
❌ Has too many ads 
❌ Hard to scroll 

They leave in 3 seconds. 
Google pushes you down. 

7. Analytics & Tracking 

You cannot improve what you don’t measure. 

Tools you must use: 

Google Analytics 

Shows: 

• Who visited 

• How long they stayed 

• Which pages they saw 

Google Search Console 

Shows: 

• Which keywords people used to find you 

• How many impressions 

• Which pages need improvement 

Practical Example 

Search Console might show: 

Keyword: “how to make coffee at home” 
Position: 18 
Impressions: 200 
Clicks: 3 

This means: 

• Your page is appearing but not ranking high 

• You need to improve the article 

• Add more detail, images, internal links 

After updating, your rank can go from 18 → 8 → 3. 

FINAL SUMMARY (Straight and Practical) 

To rank on Google: 

✔ Research the right keywords 
✔ Write helpful, detailed, updated content 
✔ Optimize titles, headings, and images 
✔ Improve speed and mobile experience 
✔ Build good backlinks 
✔ Track everything using analytics